Meet The Team
Herefordshire’s Leading Ear Wax Removal Specialists
Sarah
With a big smile, a bigger heart, and a passion for helping people truly hear their lives, Sarah Cain is the bubbly audiologist with over 20 years’ experience behind The Ear Lady ltd.
After years of working in both NHS and big company owned private clinical settings, she saw an opportunity to do things differently so people feel more seen, more empowered, and heard. This is why The Ear Lady was created 6 years ago. She believes that effective care begins the moment you walk through our doors so with careful listening both to clinical needs and any concerns you may have she will take the time to discuss allowing for treatment plans that align with each clients goals and lifestyle so informed choices can be made throughout.
Whether it’s a full hearing assessment, wax removal, tinnitus counselling or dispensing of private hearing aids she’s always more than happy to help
When she’s not helping our clients reconnect with the sounds they love or may no longer be hearing, you can find Sarah (or how some may know her as “Dew”) out and about exploring spiritual places, running retreats, and continuing to learn ways to bring more balance and intention into her work. Her mission is simple- to help people hear better, feel better, and live more fully.


Donna
Meet Donna- Donna is the glue that holds our team together. As our morning receptionist and Office Manager, she is the first warm, welcoming face you meet and the steady, reliable face working behind the scenes each day that were open. With her great personality and natural ability for working with numbers and finance, as a result she is currently training to do her bookkeeping qualification with us to relive sarah and free up more valuable clinical time for our clients. She plays a key role in keeping the shop running smoothly, managing day-to-day tasks, and supporting the whole team with efficiency, care and making sure we are always stocked up with chocolate
Donna’s positivity and ability to stay organised under pressure and ensure everything is handled with professionalism and attention to detail. Her dedication, energy, and leadership make her an invaluable part of our team and an important face you meet within your hearing journey with us. We are lucky to have her as the heartbeat to our shop
Jo
Meet Jo she is our lovely afternoon receptionist and the newest member of our team she is always here to welcome you with a friendly smile on her face and happy to direct you to your necessary appointment. With her positive attitude, kindness and is always happy to help wherever she can. Not forgetting she makes a great cuppa while you wait in our cosy reception area. She plays an important role in creating the warm, caring environment The Ear Lady is known for.
We look forward to seeing Jo’s progression with us here at the ear lady.


Zosias
Meet Zosia. our Hearing Care Assistant here at The Ear Lady.
Zosia plays a key role within the clinic, providing professional ear wax removal as well as servicing, maintenance, and repairs of hearing aids to ensure our clients receive the best possible care.
Zosia began her journey with us as a receptionist after seeing a sign in the window after living abroad in Cyprus, after a few months her natural enthusiasm, dedication, and genuine interest in hearing care quickly stood out. With an ever growing passion for helping people, combined with her eagerness to learn, made it an easy and natural decision for Sarah to take Zosia under her wing and mentor her within the business.
In early 2025, Zosia successfully completed her training and qualifications with the Audiology Academy in early 2025. Since then, Zosia has been confidently and compassionately caring for our clients’ ears, always taking the time to make them feel comfortable, informed, and well looked after.
Zosia brings fantastic energy, confidence, and warmth to The Ear Lady team. caring deeply about ear health and takes great pride in delivering high-quality, patient-focused care. Her friendly approach and professionalism help create a welcoming environment where clients feel at ease and supported every step of the way. She has a big love for the sun and we love her being our little ray of sunshine within the team.
Why Choose The Ear Lady for Ear Wax Removal?
Sarah is a highly-trained audiologist providing a range of cost-effective, comfortable ear wax removal services that can be performed in her clinic. Whether you’ve been suffering from an ear infection, had a perforated ear drum or are nervous about having your ears cleaned, she can provide a quick, safe and comfortable service. Call or email her today to book your appointment.
Local clinic available to Hereford residents
Treatments start at just £45 for one ear and £70 for both.
Micro suction treatments available – pain free & quick
Highly-qualified audiologist trained in the latest techniques
A friendly, knowledgeable customer service team
Are You Experiencing Ear Pain, Hearing Issues or Balance Problems?
Book your appointment today!
The Ear Lady is HCPC Registered and belongs to both BAA and BSAA as well as being a Dementia friend.




TESTIMONIALS
I was fortunate in being introduced to Sarah, The Ear Lady by a neighborhood friend who spoke very highly of her. I’m usually cautious and sceptical about commercially-positioned (i.e. with the exception of equivalent hospital / confirmed medical practitioner) audiology and hearing-aid practices and practitioners. These entities all too frequently over-egg the commercial aspects of the business, seeking payment well in excess of true commercial value; and / or they employ practitioners who clearly are not sufficiently professionally skilled nor qualified in the field!
Sarah proves to be a courteous, communicative and experienced audiologist, whose professional knowledge, stretching from anatomical expertise to technical and electronic insight and understanding, is second to none. Her determination appropriately to analyse and diagnose the relevant shortfalls in one’s hearing is impressive and, I found, successful. Her objectives of determining the shortfall, identifying the best-case corrective equipment and, most important of all, being able to procure the best-case models and setting and adjusting it to perfection are outstanding, and constitute a very welcome ability in comparison with the average unconvincing products and practitioners in the commercial market-place.
I also found Sarah’s administrative and equipment resources excellent and comforting. Appointments are well arranged and involve no waiting; the consulting area and facilities are amenable and reassuring; the technical means of testing, recording and equipping one appropriately and precisely are all infinitely trustworthy and reflect considerable experience. I found the testing and trialling stages to be important and skilfully conducted, with clear and detailed explanations accompanying every stage and outcome. This is in considerable contrast to High-Street and even hospital equivalents, where preparatory and explanatory steps are taken at speed and without respect nor sensitivity in evidence as far as patient expectations and satisfaction are concerned.
I trust that this assessment explains the reasoning and the realities underlying my praise for Sarah The Ear Lady: she is outstanding in every relevant way!”
Sarah is fantastic and I couldn’t recommend her highly enough. She has an amazing range of equipment and explains everything as she’s doing it, so you completely understand and feel at ease the whole time! The aftercare is second to none and continues to see you until she’s 100% happy with your ears! X
Such an amazing experience to be able to hear! She is very professional and helpful.
So glad I went to see her. Her aftercare is much appreciated. Thank you so much Sarah.
Highly recommend her.
What can I say, other than fantastic service!
I went to Sarah with suspected sensorineural hearing loss feeling anxious, worried and alone.
Not even my GP or ENT department seemed bothered!
Sarah immediately put my mind at ease.
She is very knowledgeable, professional, has all the proper equipment and above all is so kind and genuinely cares. Thankfully she has put me back on the road to recovery and I’m so grateful to her.
Couldn’t recommend her highly enough!
Sarah is amazing. She is knowledgeable, caring and highly professional. Every part of the process is carefully explained and treatment is sensitive to your individual needs. Would highly recommend. A credit to Pembridge!
Can’t recommend Sarah enough. I just went for a free hearing screen and she can’t do enough to help you! Great friendly service, would recommend you all go for a check!!
Our Services
Hearing loss, ear discomfort, tinnitus and dizziness could be due to a simple build-up of ear wax. The Ear Lady provides an in-clinic ear wax removal service in Leominster.

EAR HEALTH CHECKS
Choosing hearing aids can be a minefield of conflicting guidance on which is the most suitable. As choosing a hearing aid is so personal, the same hearing aid will not suit everyone. The Ear Lady dispenses a wide variety of styles and makes of hearing aids from various manufacturers, enabling clients to make an informed choice on what is right for them.

Hearing Aid Dispensing
Choosing hearing aids can be a minefield of conflicting guidance on which is the most suitable. As choosing a hearing aid is so personal, the same hearing aid will not suit everyone. The Ear Lady dispenses a wide variety of styles and makes of hearing aids from various manufacturers, enabling clients to make an informed
WHERE TO FIND US
Situated in the vibrant town of Leominster:
The Ear Lady, Unit 5, The Buttercross Arcade, Leominster, HR6 8BN
Find us on facebook @theearlady
Request an Ear Wax Removal Appointment for Today or Tomorrow
Enter your details below & we will call you to schedule your ear wax removal appointment.

